Product Design

Role

User Interface Designer

Tools

Figma, Adobe Illustrator, Adobe Photoshop

Duration

1 Week

Content

Logo Design & Lock-Up, Process Document

Overview

The purpose of this project is to gain a better understanding of what goes into creating and supporting a brand identity through design. Having an distinct identity as a brand is one of the most important factors in staying in the publics eye, as becoming known for something/ associated with something supports a companies ability to reach customers. And through the creation of a process document it can lay out all of the work and thought that goes into making a brand real, and having it stand out from the crowd.

Branding

Color Palette

Brand Identity

Product Design

Advertisement Design

Project Goals

The goal of this project was to create a unique brand identity, through the use and creation of a process document to display all of the design work that goes into creating a brands identity.

By creating a logo/logo lock-Up, brand packaging, and brand advertisement to create the vision of a prospective energy drink brand.

Quality

Unique

Memorable

Design Process

Logo Design

View the full logo design and lock-up pages.


*Note: Click the arrow on the top right of the page to flip the page.

View Logo Lock-Up

Design Flow

Logo Design / Lock-up

I first started the design process by creating a logo and logo designs for the product. so i wanted to have a fully realized logo design and lock-up, because logo designs are one of the most stand out features of a brands identity, so taking that into account i wanted to make sure the logo for this fictional brand had a distinct identity to it, especially among energy drink brands. The idea i cam up with mixed the flow of the ocean with the burst of energy from the drink using sea imagery to tie it back into the concept of a natural energy drink that supports the environment.

Drink Design

My next task was to create the product design and the matching logo that would correspond with it. I started by looking at energy drink examples to get an idea of how to design mine, then using that information I had gathered, I created a template design for the drink that i could work off of, because I wanted to create multiple drink flavors. So using that template I created the three flavor types for this project, strawberry, coconut, and mango.

Brand Advertisment

My final design work for this process document was to create a realistic advertisement design and scenario. To do this I utilized the product designs from before, and used photoshop to create the base of the advertisement. Following that I found an open source image of a LED advertisement board in an airport and used photoshop to put my design in place, finishing it off the design by adding effects to make it seem realistic in the context of the scenario.

Document

View or Download the full process document here.

View Process Document

Retrospective

This project taught me alot about the process of design, and the processes that go into creating a unique brand design and identity. By working on this project i learned a lot about the process of design work. By starting with ground work of planning the concept, sketching ideas, and creating a mindmap, i was able to start the actual design process with much more of an idea and focus on what I was aiming to accomplish, and allowed me to fully realize the brand before beginning. And by creating a process document I was able to understand how this process of depicting all of the work that goes into branding and design can be displayed to showcase my design capabilities and visions, making justifying my work easier.